Jammu City

Pilgrimage Hub

Known as the City of Temples, Jammu drives demand for hospitality loans and travel financing for pilgrims to Vaishno Devi.

Tourism & Transit

A gateway to Kashmir and Vaishno Devi, supporting tourism financing and vehicle loans for transport services.

Retail & Markets

Bustling markets like Raghunath Bazaar fuel demand for merchant credit and POS financing.

Real Estate Growth

Expanding areas like Trikuta Nagar and Channi Himmat drive home loans and construction financing.

Connectivity

Served by Jammu Tawi Station and NH 44, supporting logistics and commercial vehicle loans.

Handicrafts & Trade

Famous for Pashmina shawls and Kashmiri carpets, driving MSME loans for artisans and traders.

Top Attractions

Mansar Lake

A serene freshwater lake 50 km from Jammu, known for its scenic beauty and the ancient Sheshnag Temple.

Raghunath Temple

A historic temple complex in the heart of Jammu, dedicated to Lord Rama.

Bahu Fort

An ancient fort on the Tawi River, housing the Bawe Mata Temple.

Mubarak Mandi Palace

A royal Dogra palace, now a heritage site with a museum.

Peer Kho Cave Temple

A serene cave temple along the Tawi River, dedicated to Lord Shiva.

Amar Mahal Palace

A French-style palace turned museum, showcasing Dogra art and history.

Why Jammu City is Key for Financial Services?

1.

Tourism drives hospitality and travel financing.

2.

Retail fuels merchant credit and POS loans.

3.

Real estate supports home and construction loans.

4.

Handicrafts drive MSME financing for artisans.

financial services

Loans We Offer

Key High-Growth Areas in Jammu City

Raghunath Bazaar & Old City

Vibrant markets driving merchant credit and retail financing.

Trikuta Nagar & Channi Himmat

Residential zones fueling home loans and construction financing.

Tourism & Hospitality

Pilgrimage and transit tourism driving hospitality and travel loans.

Handicraft Sector

Artisans and traders needing MSME loans for Pashmina and carpets.

Statistics

Jammu City Finance & Economy

12,000+
active borrowers including pilgrims, retailers, and artisans
₹50K – ₹5L
average loan size across tourism, retail, and real estate sectors
10% YoY
growth in tourism, retail, and home loan applications
₹500 – ₹2,000
average daily spend in markets and tourism zones